Top News | 17th April | Julia Pietro
STAY IN THE GAME: THE VITAL ROLE OF…
Navigating the fast-paced media landscape requires a dedication to innovation and a deep grasp of industry trends. At the heart of this transformation is Artificial Intelligence (AI), a total game-changer reshaping how we handle tasks and workflows. If the thought of this new ‘co-worker’ freaks you out as much as it did for me, worry not – we’ve got your back. Recent surveys highlight the pivotal role of AI in marketing efforts, with 90% of companies integrating AI to enhance customer journeys and overall experiences. Another survey underscores that three-quarters of businesses have witnessed revenue growth through the implementation of…
Read more
Top News | 4th April | Nikki Thomson
R&T launches new Trailblazer report
We’ve delved into the minds of some of the biggest brand innovators around to uncover their secrets of success and inspiration. Brands aren’t just threads in life’s fabric; they’re engines of inspiration. Behind these brands are some of the world’s most influential leaders, driving change and innovation. That’s why we’ve created this report – to celebrate the stories of fmcg’s top trailblazers. Discover the common threads that make these brands stand out and evolve in today’s fast-paced market. This report unveils their stories and the key factors that set trailblazers apart from the rest. Just follow the link to our…
Read more
Top News | 13th March | Eve Salmon
From Aisles to Algorithms: Exploring TikTok’s Influence on…
It’s no secret that we’re currently living through the age of social media, where platforms such as TikTok have become more than just entertainment hubs with viral dances and comedic skits — but now a powerful marketing influence that’s totally shaping consumer behaviours and trends, particularly in world of grocery trade. TikTok has revolutionised supermarket shopping habits over the past 4 years, think Emily Mariko salmon bowls, Prime energy drinks, feta pasta… and it doesn’t look like that’s going to change anytime soon. So, let’s dig a little bit deeper into exactly how the doom-scrolling app has impacted our shopping…
Read more